Posts Tagged entrepreneurship

Working Your Ass Off To Get There

“We as humans have the ability to create amazing things, which will never be hindered by automation. It’s a process change that results in more time to think and be creative, which is what advances civilization.”

So begins the response to an interview question on to what degree today’s workforce will be replaced by a bunch of automatons.

Recently Avenue Right’s founder & CEO, Brian Gramer, was interviewed on IdeaMensch and MO.com. Sure, this post is a shameless mention since I’m also the PR person there. But nonetheless, both interviews are good reads if you’re interested in life at a technology startup and how ideas are turned into products and brought to market.

These interviews are worth mentioning out here for a few more reasons:

1) it’s great to see people writing about Avenue Right,
2) the content is interesting, even if you’re not in the advertising business, and
3) these interviews give a good overview of Avenue Right, where the vision came from, and why we do what we do.

MO.com

This interview delves into the where our company sits in the “clash between old and new media,” the advancements in technology that allow for automation, and whether these advancements in the long run hinder creativity.

IdeaMensch

This one covers what’s happening now with Avenue Right and offers an individual profile of the creative processes involved in “bring[ing] ideas to life.”

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Startup Tour Stops in Fargo to Talk Advertising, Entrepreneurship

Here’s another post that originally appeared on Avenue Right’s blog, Nue Media Mix. I’m sharing it here for two reasons: 1) this was the coolest thing our company has been involved in from a PR perspective, and 2) it’s the first corporate blog post in which I said “ass.” How liberating. Watch for the TV series mentioned below to air in January.

Yesterday afternoon technology author and blogger Bob Cringely, his family, and a television crew visited Avenue Right on the Cringely’s (NOT in Silicon Valley) Startup Tour.

We were delighted to see the not-so-subtle black RV pull into the parking lot, here with a camera crew to talk to our CEO. The Tour will result in a 13-part television series profiling 24 startups across the country. More on that here .

The spirit of the project is to show the importance of American startup companies, wherever they’re located—how they contribute to the U.S. economy, serve to develop new markets and job opportunities, help us discover new technologies no matter our industry, and keep our country competitive in a global market.

Representing the media and advertising space, Avenue Right was selected for the Tour from among the nearly 400 startup companies nominated. Brian Gramer, founder & CEO, described his vision for the interview:

“My vision is to automate the process of media buying by providing a transparent media exchange that brings buyers and sellers together, helping small to mid-size ad agencies and the businesses they serve. The process of buying and selling local media—any medium—should be automated, transparent, and easy.”

So far, Avenue Right has built a database of over 49,000 media outlets; automated the RFP process for any local advertising medium; and above all, provided a place where media buyers can plan, negotiate, buy, and report on all their campaigns and clients, from one central location. And this company is just getting started.

With some big things coming over the next few months, we look forward to sharing that story as part of this television series that’s all about innovation, scheduled to air on a currently undisclosed cable station in January.

A big thank-you to those who nominated, voted, or commented in favor of Avenue Right.

Seeing that RV in our parking lot, it was an honor to know that we kick enough ass to bring thisTour all the way to Fargo, North Dakota, on a day so humid that we all wore the air like a second skin. Of course, a few of us still went outside for a picture. For now, it’ll have to do.

 

A few members of the Avenue Right team in front of the bitchin' Startup Tour RV.

 

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