Here’s another post that originally appeared on Avenue Right’s blog, Nue Media Mix. I’m sharing it here for two reasons: 1) this was the coolest thing our company has been involved in from a PR perspective, and 2) it’s the first corporate blog post in which I said “ass.” How liberating. Watch for the TV series mentioned below to air in January.
Yesterday afternoon technology author and blogger Bob Cringely, his family, and a television crew visited Avenue Right on the Cringely’s (NOT in Silicon Valley) Startup Tour.
We were delighted to see the not-so-subtle black RV pull into the parking lot, here with a camera crew to talk to our CEO. The Tour will result in a 13-part television series profiling 24 startups across the country. More on that here .
The spirit of the project is to show the importance of American startup companies, wherever they’re located—how they contribute to the U.S. economy, serve to develop new markets and job opportunities, help us discover new technologies no matter our industry, and keep our country competitive in a global market.
Representing the media and advertising space, Avenue Right was selected for the Tour from among the nearly 400 startup companies nominated. Brian Gramer, founder & CEO, described his vision for the interview:
“My vision is to automate the process of media buying by providing a transparent media exchange that brings buyers and sellers together, helping small to mid-size ad agencies and the businesses they serve. The process of buying and selling local media—any medium—should be automated, transparent, and easy.”
So far, Avenue Right has built a database of over 49,000 media outlets; automated the RFP process for any local advertising medium; and above all, provided a place where media buyers can plan, negotiate, buy, and report on all their campaigns and clients, from one central location. And this company is just getting started.
With some big things coming over the next few months, we look forward to sharing that story as part of this television series that’s all about innovation, scheduled to air on a currently undisclosed cable station in January.
A big thank-you to those who nominated, voted, or commented in favor of Avenue Right.
Seeing that RV in our parking lot, it was an honor to know that we kick enough ass to bring thisTour all the way to Fargo, North Dakota, on a day so humid that we all wore the air like a second skin. Of course, a few of us still went outside for a picture. For now, it’ll have to do.